Sony Alpha 7c With 28-60mm lens Silver/Black

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The world's smallest and lightest full-frame system
Introducing the smallest and lightest full-frame digital interchangeable-lens system with optical in-body image stabilisation (with FE 28-60mm F4-5.6 lens). Without compromising the performance of a full-frame camera, the component layout, body structure and internal mechanisms are all thoroughly reimagined. Operability and toughness have been optimised within a body that is approximately 19% smaller in volume and 22% lighter than the A7 III, at only 509 grams.

Expressiveness only possible with a full-frame sensor
A 35-mm full-frame image sensor is about 30x larger than a 1/2.3-type smartphone sensor and even 2.3x larger than an APS-C sensor. By capturing significantly more light, it opens up new creative possibilities through wider dynamic range, less noise, and higher perceived resolution. Deep bokeh, using shallow depth of field, is also possible in combination with a bright (wide-aperture) full-frame lens.

Faithfully capture what you see

The back-illuminated Exmor RT CMOS sensor and BIONZ XT image processing engine work together beautifully. The extra-large pixels of a 24.2-megapixel
full-frame sensor collect more light, for a 15-stop wide dynamic range and smoother gradations from shadows to highlights. Excellent subjective resolution and reduced noise pair with precise colour reproduction for beautifully accurate skin tones and natural textures.

Express yourself with E-mount lenses
Over 50 Sony E-mount lenses enable broad creative expression, and a full-frame sensor allows you to leverage the full capabilities of Sony lenses. From wide angles, to enhanced creative compression effects on telephoto lenses, with the full-frame A7C the possibilities are endless.

Impressive low-light images
With its large pixel size, in dimly lit situations or at high shutter speeds, the camera takes beautiful pictures with low noise, even when in the high sensitivity range. Standard ISO is from 100 up to ISO 51200 (expandable from ISO 50 to ISO 204800). Noise reduction is designed to be particularly effective in the common mid-sensitivity range to faithfully reveal textures and detail in shadows.

Stunning bokeh, enabled by a full-frame sensor
Bokeh is selective focus with a blurred background that makes the subject stand out. Portraits or close ups are enhanced with new meaning and depth. The A7C, with its full-frame sensor, can achieve bokeh when a smaller sensor-size camera with the same f-stop lens might not. When paired with over 50 lenses available from Sony, the A7C becomes an excellent choice for creative photographic composition and movie creation.

Shoot sharp images without hand shake
5-axis image stabilisation lets you zoom, get close-ups and capture night scenes with greater clarity. Compensation is equivalent to a 5.0-step faster shutter speed
. [1] Pitch [2] Yaw: for long focal lengths, [3] Horizontal [4] Vertical: for sideways/up-down during close-ups and macros, [5] Roll: for rotation during long exposures

The engine that powers your images
The BIONZ X image processing engine reflects Sony's expertise in imaging technologies. It processes images with the front-end LSI in 16-bits and outputs 14-bit RAW
data for richer, more natural gradations, even in silent or continuous shooting modes. Combined with the Sony sensor, it delivers excellent colour reproduction, noise reduction, and low-light performance.

Stay focused anytime, anywhere
Autofocus is improved by optimally applying the advancements of the A9, including the unique 4D FOCUS for wide-area, ultra-fast and steadfast tracking over time. With 693 phase-detection and 425 contrast-detection AF points, the sensor provides wide and high-density AF covering approx. 93% of the image.

Capture focus with animal eyes too
With cutting-edge algorithms, the A7C supports Real-time Eye AF with animal eyes for still shots. Focus on the eye instead of the nose or whiskers will greatly increase your success in capturing images of animals, from favourite pets at home to unpredictable wildlife. Tracking continues even if the subject is partially obscured or if your camera orientation changes.

Capture the eyes to capture the shot
Real-time Eye AF highlights Sony's Speed x AI technology. For both stills and movies, when a face is partially hidden, looking down, or even backlit, focus stays on the subject's eye for reliably impressive portraits. It supports all AF modes, and when [Face/Eye Priority in AF] is set to ON, it's activated three ways: custom key, half-pressing the shutter, or AF-ON button.

Continuous focus on active subjects
When you're tracking a fast-moving subject, the camera can utilise built-in AI-based Real-time Tracking. This subject recognition algorithm draws on colour, pattern (brightness), subject distance (depth), and face/eye information to recognise and hold onto your subject.

Don't miss the best shot of a moving subject
The A7C is capable of continuous shooting at up to 10 fps
with AF/AE tracking, and up to 8 fps in live-view mode to keep focus on a moving subject and capture precise moments. When combined with silent shooting at up to 10 fps, it becomes possible to photograph in sound-sensitive environments, or capture active babies or pets without shutter sounds disturbing them.

Intuitive touch operation and display
When using Real-time Tracking, etc., touching the LCD monitor can initiate autofocus for both stills and movies. Touching the LCD monitor under selected settings, such as this allows for intuitive AF operation. When not using AF, focus can be checked with a quick glance at the LCD monitor. In DMF or manual focus (MF) modes, it brings up a peaking function that colour-highlights the area of sharpest focus to adjust the focus point. Choose from four peaking colours for best visibility or contrast. This is especially effective when delicate focusing is required like shooting with a macro lens.

Activate Real-time Tracking anytime, with AF-ON button
When the focus mode is AF-S, AF-A, AF-C, or DMF, Real-time Tracking can now be activated by the AF-ON button. This is a convenient way to capture moving subjects in snap shots even with the focus mode set to AF-S. Being able to initiate Real-time Tracking simply with a thumb press anytime under AF modes expands your shooting possibilities.

Take 4K movies to a higher level
Enjoy shooting movies with the depth of field control, beautiful bokeh, and the clean low-light scenes only possible with a full-frame sensor. The A7C shoots 4K (QFHD: 840×2160) using full-pixel readout and 6K oversampling, for exceptional detail with minimal moiré and jaggies.

Movie-making profiles for expressive creativity
With S-Log3 gamma profiles you can capture the full dynamic range of a scene, with up to 14-stops giving you access to fine details and gradations in both shadows and highlights during post-production. Alternatively, the HLG (Hybrid Log-Gamma) mode allows for direct HDR movie playback and workflows. In addition, the A7C has various Picture Profile settings to expand your possibilities for movie making.

Autofocus that works when it is getting dark
Advanced algorithms contribute to high autofocus and distance measurement precision even at light levels as low as EV-4
in the AF-S mode, allowing for shots with precise AF even when scenes are dark.

Designed for movie-making
The MOVIE button has been moved to the top panel to improve access when shooting from different angles, including from waist-level and for selfie or vlogging shots. Also, the A7C codes vertical orientation in metadata so after uploading to social media via a smartphone, the newly popular vertical movie format plays back correctly, eliminating the need for post editing on a PC.



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