FUJIFILM X-S10
A compact mirrorless camera body that's packed with cutting-edge
technologies to bring out your best as a photographer. The portability
and power of this camera will let you connect with your subjects like
never before. FUJIFILM X-S10 helps unleash your creativity to its
fullest extent.

Focus
X-S10's advanced autofocus uses densely arranged phase detection pixels
and advanced algorithms to achieve best-in-class autofocus. Reaching
blistering speeds and working across the frame, X-S10 ensures you're
perfectly equipped to frame every opportunity.

AF speed
With its X-Trans CMOS 4 sensor and X Processor 4 image processing engine
combining to produce best-in-class autofocus performance, X-S10
performs beautifully with either face detection or subject tracking
enabled. It also offers AF speed equivalent to that of other
high-performance X Series Mirrorless Cameras*, reaching an incredible
0.02 secs. No matter the situation, X-S10's AF can track and hold the
most difficult of moving subjects with tenacious speed, or lock onto an
individual's face with wonderfully intelligent anticipation.
* X-T4, X-Pro3

Face/Eye AF
When photographing moving subjects, or while using a shallow
depth-of-field, you can confidently rely on X-S10 to keep the subject's
face or eyes in focus and track them with precision, so you don't miss a
moment. When it's time to record video, let X-S10 focus on keeping the
subject sharp, so you can focus on the story.

Tracking AF
AF speed and performance doesn't let up when it comes to other
subjects. The AF algorithm detects shapes and colors to identify
subjects and keep them in focus with high-speed tracking performance.
Simply activate focus with a half-press of the shutter button and X-S10
will smoothly and accurately track them as they move around the frame.

Low-Light AF
Do you need to make photos in very dark interiors or low-light
situations outdoors? X-S10's Intelligent Hybrid Phase Detection
autofocus system delivers sharp and clear results. With a sensitivity of
up to -7EV*, autofocus can be used even in nighttime conditions where
other cameras might struggle.
*When XF50mmF1.0 R WR lens is attached

Improved AE/AF Algorithm for AUTO/SP
From passing landscapes to fleeting portrait moments, when using AUTO or
SP mode with Pre-AF enabaled, X-S10's new autofocus algorithm
automatically recognizes different subjects and scenes providing
enhanced focusing speed, accuracy, and performance.

MF Assist
There are plenty of times when focusing manually is required and
X-S10 offers three, superb MF Assist functions to help. Focus Peak
emphasizes in-focus areas on screen, while Digital Split Image and
Digital Microprism recreate the visual focusing tools from classic
cameras, letting you use them as a guide to adjust sharpness.

Image Stabilization
X-S10 may use a downsized In-Body Image Stabilization (IBIS) module, but
it doesn't compromise on performance. Despite being smaller in volume
and weight by an amazing 30%*, when compared to X-T4's IBIS, this newly
developed and highly compact unit still offers up to six stops of
stabilization!
Smooth video and sharper stills are certainly on the horizon with this
compact system, which is also the first X Series mid-range camera to use
a motion sensor retention mechanism. This shock absorber guards against
slight vibrations that may come from the shutter unit, adding another
level of stability to ensure that image clarity and resolution are
maintained.
As with other IBIS-enabled X Series camera bodies, when used with OIS
system lenses, X-S10 will also synchronize with the lens to provide
enhanced stabilization performance.

High-Speed Continuous Framing
With fast-moving subjects, keeping up with the action is totally
possible between X-S10's 8 frames per second mechanical shutter or its
Electronic Shutter (ES) which can make images at approximately 20 frames
per second. For those moments that simply cannot be missed, ES can
achieve up to 30 frames per second with a slight crop to the view.

Silent Shutter
X-S10's Electronic Shutter (ES) isn't just about speed, it also allows
you to create photos in complete silence. Perfect for moments when you
need to be discrete, ES mode lets you make pictures in museums, art
galleries, weddings, and even your children's concerts without worrying
about the sound of the shutter. It also works hand-in-hand with
Continuous-Low and Continuous-High Drive settings, so you won't miss a
picture in any situation.

Versatile Pop-Up Flash
To give you more lighting options, X-S10 is equipped with a
high-performance Super i-Flash, which lets you make beautiful photos
just as you see them. The camera automatically controls flash power to
give even and natural-looking results, full of contrast and detail.

Frame to Perfection
When composing via X-S10's electronic viewfinder, the camera's
high-definition 2.36 million dot display provides a clear and detailed
view, with instant feedback on exposure and other settings. Using Boost
mode, the EVF's frame rate can also be increased to a maximum of 100fps,
letting you effortlessly follow fast-moving subjects with ease through
the viewfinder.

High-Resolution 4K
Many of today's cameras have a 4K video output, but X-S10's is
unique because its footage is oversampled from an original 6K signal.
Using this rich data, the camera can deliver high-resolution footage
with relatively low noise. It also supports filming in DCI format with a
17:9 aspect, allowing for a truly high-quality cinematic look.
Fujifilm's unrivalled color science brings its benefits to video, too.
When creating movies, you can use any of X-S10's 18 different Film
Simulations to add your own distinctive look to footage, including
ETERNA, the motion picture film stock used in many movie masterpieces.

Full HD 240p High Speed Footage
When working in Full HD resolution, you can make high-speed movies
at 240fps. Played back at normal speed, this results in smooth,
high-resolution footage with up to a 10x slow-motion effect.

Movie Record Button
With a dedicated movie recording button on its top-plate, X-S10 lets you
start a recording even when creating still images, using the same
quality settings. Exposure and focus settings are automatically
controlled while recording, allowing you to concentrate on your subject
and make better movies.